"It is far more important to know who you are than where you are going, for where you are going will certainly change as the world about you changes.
Leaders die, products become obsolete, market change, new technologies emerge, management fads come and go; but core ideology in a great company endures as a source of guidance and inspiration."
"The role of core ideology is to guide and inspire, not to differentiate; it's entirely possible that two companies can have the same core values or purpose. More importantly, how the company live it more passionately, deeply, intensely, powerfully aligned. It's not the content of the ideology that makes a company visionary. It's the authenticity, discipline, and consistency with which the ideology is lived--the degree of alignment--that differentiates visionary companies from the rest of the pack. It's not what you believe that sets you apart so much as that you believe in something, that you believe in it deeply, that you preserve it over time, and that you bring it to life with consistent alignment."
Leaders die, products become obsolete, market change, new technologies emerge, management fads come and go; but core ideology in a great company endures as a source of guidance and inspiration."
"The role of core ideology is to guide and inspire, not to differentiate; it's entirely possible that two companies can have the same core values or purpose. More importantly, how the company live it more passionately, deeply, intensely, powerfully aligned. It's not the content of the ideology that makes a company visionary. It's the authenticity, discipline, and consistency with which the ideology is lived--the degree of alignment--that differentiates visionary companies from the rest of the pack. It's not what you believe that sets you apart so much as that you believe in something, that you believe in it deeply, that you preserve it over time, and that you bring it to life with consistent alignment."
--Jim Collins and Jerry Porras,
Built to last
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